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An Overview of the Courses

Decoding consumer behaviour

Understanding Brand identity and Personality

Introduction to various Kinds of Marketing, Marketing strategy, Marketing Mix and Social Marketing

How an advertising agency works?

Developing copywriting skills and Creating an advertising campaign

Integrated Marketing Communication - Social Media Marketing

Exclusive access to Celebrity MasterClass

From Ravinder SinghIndian Author

From Yahya BootwalaIndian Writer/ Poet and Actor

From Vir Das Indian Actor & Comedian

What you will be learning?

Introduction to marketing and advertising

Learn about the reason why brands advertise
LESSON
Meet your Captain
LIVE
Define the purpose of your Ad Campaign
PROJECT

Market Research

Planning and budgeting

Executing the campaign

Measuring and optimizing the campaign

Next steps

Performance based Certificates

With successful completion of the workshop, you will receive aCertificate of Proficiency that reflects the ratification provided by esteemed organisations. The certificate will be available for download once the course period ends.

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Why become a Marketer?

From the Fortune 500 companies to the shop around the corner, all the businesses realize the importance of marketing. Changing consumer preferences over time demands adaptable marketers. With the current dynamics of the business environment, a marketer's life is an adventure, packed with both fans and critics as well, with the aim of convincing the target audience. Be it a brand ambassador or a research analyst, the marketing world is full of surprises examining one's theoretical knowledge, interactive skills, artistic approach and versatility. With that said, it is no wonder why the salary of an average marketer ranges from $50,000(Rs.35,89,000) to $100,000(Rs.71,76,000) (as per Forbes)!