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Advertising and Marketing

Learn how to create a successful Advertisement campaign for both a Startup and a Corporate and find out what role you can play in building a brand.

Price : ₹1000

Students Enrolled: 539


What You'll Learn:

  1. WEEK 1
    Session 1: Who is this for? Introductions and Functions of Marketing.
    Session 2: Types of advertising and Social and economic aspects of advertising.
    Session 3: Marketing strategy, marketing mix and Social marketing.

  2. WEEK 2
    Session 4: What is Consumer behaviour?
    Session 5: Consumer behavior – Aspects, Ad and Culture.
    Session 6: Brand identity and personality.

  3. WEEK 3
    Session 7: Brand positioning and brand equity.
    Session 8: Structure of an ad agency and Skill requirements to get into one.
    Session 9: What is the Copywriter role? Developing An advt plan!

  4. WEEK 4
    Session 10: Phases of campaign creation.
    Session 11: Integrated marketing communication - Social Media marketing.
    Session 12: Discussing successful advertising.

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Your Captains:

Rahul Varma

I'm the Chief Operating Officer for The Climber,and have also headed Operations for the National Chapter of AIESEC in India. I come with experience in working with leading Marketing and Advertising teams in student organisations and am particularly passionate about new products and innovations and have a keen interest in People Operations and Management and ventures in Education technology.

Join MyCaptain to Interact with top Industry Leaders!


Founder, Toppr & Investor in 17 companies including Ola Cabs and


Founder, Innov8 Co-working Spaces Forbes 30 under 30


Managing Director, Delhi Angels.


Co Founder and CEO of MyChild App and WeIncluded. Forbes Asia 30 under 30.


Co-founder & CEO, PosterGully.



Self-learning modules with content curated and created by your mentor.


Chat based discussion with your mentor scheduled for evenings. Learn more and clear your doubts.


Small assignments designed to give you a hands on experience in the field.


Interact with Industry leaders in your fields to get guidance.


I did my workshop on Advertising and marketing, it’s a great start to pursue something of your interest. The sessions were knowledgeable, interesting and inclusive. Special mention to Bhavana ( our captain) who is pretty helpful and goes out of her way to clear your doubts.

Himanshi Yadav , Advertising and Marketing Workshop

Mycaptain workshop was very useful as it helped me to enhance my knowledge on marketing and different advertising techniques. My mentor Bhavana madam, helped me a lot by clarifying all the doubts and always motivated me to look deep into the marketing world. It was a great experience altogether.

Jigesh , Advertising and Marketing Workshop

My captain is a creative floor to explore much more about our passion.It is simply interesting and informative.It taught us" knowledge is to be shared" Lively interactions,Guiding notes and videos and freedom for anytime doubt clarification had turned the floor into an active family.It added values to my passion and reduced the distance between me and my passion.The captains out here are to be appreciated for the encouragement given to each person for their little steps we take-up. It is very powerful and helpful platform.

Rosin George , Advertising and Marketing Workshop


If you’re interested in the Workshop, register with us by filling in your details on the form above and click on enroll. We will get in touch with you soon.
All the discussions will be conducted from 9:00-10:00PM because that's the time when both mentees and mentors are free.
All workshops start on the 1st of the month that you choose. The workshop ends after a month of the starting date. So if you are in the January batch, your workshop will start on the 1st of January and proceed till the 1st of February.
You can access the discussion that you missed on your web portal, as all the discussions get stored there. So you will virtually be missing nothing.
You will receive an SMS as soon as you finish payment with details on how to use your MyCaptain account. You will also receive an email from us with links to activate your account. Please note that it may land in your updates or promotions tabs. Please note that even if you sign up, you will not have access to your workshop until it begins on the 1st.

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