by an IIM-B, NSRCEL incubated company.

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Advertising and Marketing

Learn how to create a successful Advertisement campaign for both a Startup and a Corporate and find out what role you can play in building a brand.

Price : ₹1000

Students Enrolled: 265

WORKSHOP STRUCTURE THE CAPTAIN HOW IT WORKS REVIEWS FAQs

What You'll Learn:

  1. WEEK 1
    Session 1: Who is this for? Introductions and Functions of Marketing.
    Session 2: Types of advertising and Social and economic aspects of advertising.
    Session 3: Marketing strategy, marketing mix and Social marketing.

  2. WEEK 2
    Session 4: What is Consumer behaviour?
    Session 5: Consumer behavior – Aspects, Ad and Culture.
    Session 6: Brand identity and personality.

  3. WEEK 3
    Session 7: Brand positioning and brand equity.
    Session 8: Structure of an ad agency and Skill requirements to get into one.
    Session 9: What is the Copywriter role? Developing An advt plan!

  4. WEEK 4
    Session 10: Phases of campaign creation.
    Session 11: Integrated marketing communication - Social Media marketing.
    Session 12: Discussing successful advertising.

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Your Captains:

Sheethal Balaji

I completed my Undergraduation in Marketing Management and currently working at a Creative Agency as a Digital Marketing Analyst. In today's world, the channels and medium of implementing imaginative ideas of making people understand the value of products or services makes my wonder turn into beliefs when it comes to creativity. I have also had the chance to work in the Marketing portfolio and head the Finance portfolio in AIESEC in Chennai in 2016.

Bhavana Rajagopalan

I am Bhavana Rajagopalan. To give you a short introduction, I have studied Mass Media with a specialisation in advertising. I’ve interned at the coveted ad agency-Ogilvy & Mather, and am currently working at Metaphors Advertising Inc. in Nagpur. I’ve handled more than 10 accounts for marketing communication in just over a year and am excited to be not just a mentor but also a friend you can turn to!

Rahul Varma

I'm the Chief Operating Officer for The Climber,and have also headed Operations for the National Chapter of AIESEC in India. I come with experience in working with leading Marketing and Advertising teams in student organisations and am particularly passionate about new products and innovations and have a keen interest in People Operations and Management and ventures in Education technology.

Join MyCaptain to Interact with top Industry Leaders!

ZISHAAN HAYATH

Founder, Toppr & Investor in 17 companies including Ola Cabs and Housing.com

RITESH MALIK

Founder, Innov8 Co-working Spaces Forbes 30 under 30

SHIVAM AHUJA

Managing Director, Delhi Angels.

HARSH SONGRA

Co Founder and CEO of MyChild App and WeIncluded. Forbes Asia 30 under 30.

BHARATH SETHI

Co-founder & CEO, PosterGully.

HOW MYCAPTAIN WORKS?

LESSONS:

Self-learning modules with content curated and created by your mentor.

DISCUSSIONS:

Chat based discussion with your mentor scheduled for evenings. Learn more and clear your doubts.

TASKS:

Small assignments designed to give you a hands on experience in the field.

COMMUNITY:

Interact with Industry leaders in your fields to get guidance.

FAQs:

If you’re interested in the Workshop, register with us by filling in your details on the form above and click on enroll. We will get in touch with you soon.
All the discussions will be conducted from 9:00-10:00PM because that's the time when both mentees and mentors are free.
All workshops start on the 15th of the month that you choose. The workshop ends after a month of the starting date. So if you are in the January batch, your workshop will start on the 15th of January and proceed till the 15th of February.
You can access the discussion that you missed on your web portal, as all the discussions get stored there. So you will virtually be missing nothing.
You will receive an SMS as soon as you finish payment with details on how to create an account and sign-up. Please note that even if you sign up, you will not have access to your workshop until it begins on the 15th.

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