Visual Design for UI/UX - Enhancing User Interfaces with Aesthetics

When you open an app or website, sometimes you find yourself scrolling till the end and reading what they have to offer, and sometimes you exit right after the scroll. This decision of yours is controlled by a lot of people who are involved in the process of building this digital product but the most important of them all is the ui ux designer. User Interface(UI) and User Experience (UX) design is the process of creating visually appealing and user-friendly designs for enhancing user experience. This means that while it must be easy for the user to navigate through, it also has to look aesthetic and this is the importance of ui.