Captain: Rahul Varma, Bhavana Rajagopalan
Session 1 Who is this for? Introductions and Functions of Marketing
Session 2 Types of advertising and Social and economic aspects of advertising
Session 3 Marketing strategy, marketing mix and Social marketing
Session 4 What is Consumer behaviour?
Session 5 Consumer behavior – Aspects, Ad and Culture
Session 6 Brand identity and personality
Session 7 Brand positioning and brand equity
Session 8 Structure of an ad agency and Skill requirements to get into one
Session 9 What is the Copywriter role? Developing An advt plan!
Session 10 Phases of campaign creation
Session 11 Integrated marketing communication - Social Media marketing
Session 12 Discussing successful advertising
Know Your Captain:
Currently the Chief Operating Officer for The Climber, he has also headed Operations for the National Chapter of AIESEC in India. He comes with multiple years of experience working with and leading Marketing and Advertising teams in student organisations and is particularly passionate about new products and innovations and has a keen interest in People Operations and Management and ventures in Education technology.
30 day online workshop
Be part of a small batch of 20
Interact with the Captains Live
Perform real time experience simulating tasks
Get certified by The Climber
Explore the field with Live Projects