Dive into the world of marketing to understand brand identity and consumer behaviour.
Marketing involves working in teams to develop and nurture creative ideas.
According to ‘Digital Advertising in India 2021’, the industry reached INR 15,782 crores in 2020
Digital advertising has overtaken print and is catching up with TV AdEx numbers
The Indian advertising industry was expected to reach INR 75,952 crores by the end of 2020
The digital media is expected to reach INR 18,938 crores by 2021 and reach INR 23,673 crores by 2022.
From Marketing Managers to Copywriters, learn LIVE from the best in the industry.
Through this online course, explore your journey as a marketing professional!
5 topics
1 demo video inside
What is Marketing?
Marketing and Advertising
Where does it start?
Evolution of Advertising
Introduction to Advertising
This video is free and for demonstrative purposes only.
Introduction to Advertising, Marketing and Branding
5m watch
11 topics
1 demo video inside
Why do brands need to advertise?
What is a Marketing Funnel?
Who does the Advertising?
Where does Advertising happen?
Understanding Consumers
World's Top Brands
Advertising Genuises
Advertising Case Studies
Marketing Funnel and Consumer Journey
Create a consumer journey
Understanding Brands
This video is free and for demonstrative purposes only.
Customer Persona
5m watch
6 topics
1 demo video inside
The Concept of Campaigns
Basics of a Marketing Campaign
Setting Campaign KPIs
How to Plan a Campaign
Define the KPIs for your Campaign
Plan a Campaign
This video is free and for demonstrative purposes only.
Why should you set campaign KPIs?
3m watch