Your learning journey in a nutshell

Dive into the world of marketing to understand brand identity and consumer behaviour.

Why become a marketer?

Marketing involves working in teams to develop and nurture creative ideas.

15.3% Growth Rate

According to ‘Digital Advertising in India 2021’, the industry reached INR 15,782 crores in 2020

2nd Largest AdEx Medium

Digital advertising has overtaken print and is catching up with TV AdEx numbers

10.9% Growth Rate

The Indian advertising industry was expected to reach INR 75,952 crores by the end of 2020

20% Expected Growth

The digital media is expected to reach INR 18,938 crores by 2021 and reach INR 23,673 crores by 2022.

Learn LIVE from the Best

From Marketing Managers to Copywriters, learn LIVE from the best in the industry.

What will you be learning?

Through this online course, explore your journey as a marketing professional!

What is Marketing?

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Marketing and Advertising

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Where does it start?

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Evolution of Advertising

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Introduction to Advertising

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This video is free and for demonstrative purposes only.

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Introduction to Advertising, Marketing and Branding

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Why do brands need to advertise?

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What is a Marketing Funnel?

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Who does the Advertising?

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Where does Advertising happen?

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Understanding Consumers

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World's Top Brands

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Advertising Genuises

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Advertising Case Studies

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Marketing Funnel and Consumer Journey

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Create a consumer journey

Project

Understanding Brands

Project
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This video is free and for demonstrative purposes only.

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Customer Persona

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The Concept of Campaigns

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Basics of a Marketing Campaign

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Setting Campaign KPIs

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How to Plan a Campaign

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Define the KPIs for your Campaign

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Plan a Campaign

Project
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Why should you set campaign KPIs?

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Channel Planning and Budgeting

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Paid & Earned Media

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Owned & Shared Media

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Media Planning and Budgeting

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How will you make a Media Plan?

Project
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Budgeting

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The Art of Copy Writing

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Graphic Design Trends

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Copywriting 101

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Copywriting with Leo Burnett

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Animation for Storytelling

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Creatives in Campaigns

Live

Make a Creative for your Copy on Canva

Project
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What is CopyWriting?

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Top Analytics Tools

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Basics of Reporting

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Social Listening and Reporting

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Analyze and Create a Report

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Masterclass with Poornima Sharma

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Advertising 101

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Masterclass with Shibumi Desai

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Who do you want to become?

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Further Studies

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What's next for you?

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Different Career in Advertising

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Marketing and Advertising Course Curriculum PDF

What will you build

Get hands-on knowledge about brands and marketing communication.

Unlock Certificates + LoR.

Completion of our courses will provide you with a Certification of Completion.
You can also unlock a Letter of Recommendation and Appreciation based on your performance on the course.

MyCaptain Certificate of Completion is a badge of professional proficiency, recognised by esteemed organisations

Wondering how it works?

Here’s a sneak peek into what MyCaptain offers.

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LIVE Classes with Experts

Our courses have been created with experts and have a gamified learning journey.

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Internship and Job Opportunities

Complete portfolio-worthy projects and gain practical insight through internships in the field.

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A notch above the rest.

An exclusive array of mentorships, internship opportunities, network-building assistance and more.

Things you’ll getMyCaptainOthers
Practical Knowledgeticktick
Personalized & Guided Assistancetickcross
Lifetime Content Accessticktick
Internship & Placement Supporttickcross
Industry Standard Certificatetickcross
Live Cohort Based Teachingtickcross

Our Mentees' thoughts:

We have helped over 1,20,000 mentees step into their desired fields of passion. Here is what a few of them have to say: