Your learning journey in a nutshell

Dive into the world of marketing to understand brand identity and consumer behaviour.

Why become a marketer?

Marketing involves working in teams to develop and nurture creative ideas.

15.3% Growth Rate

According to ‘Digital Advertising in India 2021’, the industry reached INR 15,782 crores in 2020

2nd Largest AdEx Medium

Digital advertising has overtaken print and is catching up with TV AdEx numbers

10.9% Growth Rate

The Indian advertising industry was expected to reach INR 75,952 crores by the end of 2020

20% Expected Growth

The digital media is expected to reach INR 18,938 crores by 2021 and reach INR 23,673 crores by 2022.

Learn LIVE from the Best

From Marketing Managers to Copywriters, learn LIVE from the best in the industry.

What will you be learning?

Through this online course, explore your journey as a marketing professional!

What is Marketing?

Lesson

Marketing and Advertising

Lesson

Where does it start?

Lesson

Evolution of Advertising

Lesson

Introduction to Advertising

Live
alert-logo

This video is free and for demonstrative purposes only.

Mediaplay-logo

Introduction to Advertising, Marketing and Branding

clock-logo 5m watch

Why do brands need to advertise?

Lesson

What is a Marketing Funnel?

Lesson

Who does the Advertising?

Lesson

Where does Advertising happen?

Lesson

Understanding Consumers

Lesson

World's Top Brands

Lesson

Advertising Genuises

Lesson

Advertising Case Studies

Live

Marketing Funnel and Consumer Journey

Live

Create a consumer journey

Project

Understanding Brands

Project
alert-logo

This video is free and for demonstrative purposes only.

Mediaplay-logo

Customer Persona

clock-logo 5m watch

The Concept of Campaigns

Lesson

Basics of a Marketing Campaign

Lesson

Setting Campaign KPIs

Lesson

How to Plan a Campaign

Live

Define the KPIs for your Campaign

Project

Plan a Campaign

Project
alert-logo

This video is free and for demonstrative purposes only.

Mediaplay-logo

Why should you set campaign KPIs?

clock-logo 3m watch

Channel Planning and Budgeting

Lesson

Paid & Earned Media

Lesson

Owned & Shared Media

Lesson

M