Your learning journey in a nutshell

Dive into the world of marketing to understand brand identity and consumer behaviour.

Why become a marketer?

Marketing involves working in teams to develop and nurture creative ideas.

15.3% Growth Rate

According to ‘Digital Advertising in India 2021’, the industry reached INR 15,782 crores in 2020

2nd Largest AdEx Medium

Digital advertising has overtaken print and is catching up with TV AdEx numbers

10.9% Growth Rate

The Indian advertising industry was expected to reach INR 75,952 crores by the end of 2020

20% Expected Growth

The digital media is expected to reach INR 18,938 crores by 2021 and reach INR 23,673 crores by 2022.

Learn LIVE from the Best

From Marketing Managers to Copywriters, learn LIVE from the best in the industry.

What will you be learning?

Through this online course, explore your journey as a marketing professional!

Learn about the reason why brands advertise

Lesson

Meet your Captain

Live

Define the purpose of your Ad Campaign

Project
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This video is free and for demonstrative purposes only.

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What is Marketing?

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Learn how to brainstorm for your Campaign Idea

Lesson

Understand the concept of Customer Personas

Lesson

Understand the importance of Market Surveys

Lesson

Finding a target audience

Live

Brainstorm a campaign theme

Live

Design a mood board

Project

Develop a customer persona

Project

Create a market survey

Project
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This video is free and for demonstrative purposes only.

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Customer Persona

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Learn how to create a Marketing Budget

Lesson

Plan your ad campaign

Live

Draft a budget for your campaign

Project
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This video is free and for demonstrative purposes only.

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What is PR?

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Video Ads

Lesson

Role of Design in Advertising

Lesson

Introduction to Copywriting

Lesson

Basics of Digital Marketing

Lesson

Public Relations

Lesson

Copywriting

Live

Design for your Ad

Live

Design your ad

Project

Write your copy

Project
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How to plan a campaign?

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Learn how to track how successful your ad is

Lesson

Knowing your Ad metrics

Live
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This video is free and for demonstrative purposes only.

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Budgeting your Campaign

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Learn about the different types of jobs in marketing and public relations

Lesson
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This video is free and for demonstrative purposes only.

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Different careers in advertising

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Marketing and Advertising Course Curriculum PDF

What will you build

Get hands-on knowledge about brands and marketing communication.

Unlock Certificates + LoR.

Completion of our courses will provide you with 2 certifications, The Certificate of Participation followed by the Certificate of Competence.
You can also unlock a Letter of Recommendation.

MyCaptain Certificate of Completion is a badge of professional proficiency, recognised by esteemed organisations

Wondering how it works?

Here’s a sneak peek into what MyCaptain offers.

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LIVE Classes with Experts

Our courses have been created with experts and have a gamified learning journey.

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Internship and Job Opportunities

Complete portfolio-worthy projects and gain practical insight through internships in the field.

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A notch above the rest.

An exclusive array of mentorships, internship opportunities, network-building assistance and more.

Things you’ll getMyCaptainOthers
Practical Knowledgeticktick
Personalized & Guided Assistancetickcross
Lifetime Content Accessticktick
Internship & Placement Supporttickcross
Industry Standard Certificatetickcross
Live Cohort Based Teachingtickcross

Internship Offers.

Get a chance to intern for the best organizations in your field of interest.

Our Mentees' thoughts:

We have helped over 1,20,000 mentees step into their desired fields of passion. Here is what a few of them have to say:

Our mentees at work

From Starting their own Start-Us to Cracking Full-Time offers at agencies and firms, to publishing their own books, our mentees have done it at.