Tick

Course is Officially Ratified by

TTT Logo

Course Overview

Get set to expand your horizon in the field of Writing with MyCaptain Content & Copywriting Pro Course, that helps you take up different career paths in writing.

Course Overview image

Live and Online Classes

Interact & Learn from Copywriters, Content Writers and more, with classes on weekends.

Course Overview image

3 Months Extensive Program

With over 30 hrs of Live Content and 16 Projects, get to experiment with your writing style and find your niche.

Course Overview image

Placement Focused

The Content & Copywriting Pro Course comes with 100% guaranteed interviews and advanced placement assistance and training

Future Scope of a Career in Writing

This is the right time for you to begin your career in the field of writing with all these statistics by your side.

10+ Career Paths

As a Writer, you have an opportunity to work in various fields with over 10+ career designations. From Novel Writing to Copywriting to Script Writing to what not.

Most Desired Skill

According to Inc.com 73.4% of employers want a candidate with strong written communication skills. This is one the most desired skill sets.

Most Searched Job

India clearly showed a great share of 73.87 per cent for content writer jobs, and it seems to be the most searched job according to India Today.

3.6L of Base Salary

Writers across various fields, earn Rs 3.8L at an average, as their base salary, across the country. As you move up the ladder, technical writing as a profession seems lucrative.

Who is this Course For?

This should be your ideal choice if you are someone who is looking to :

- Start a full-time career in writing

- Make a Career advancement

- Get your Book published

Who is this Course for?

 dashed line
goal
color lines
Become a Content Writer

Tick Choosing your niche of writing

Tick Different Writing Basics

Tick Various Platforms for Content Writing

Tick Tools to improve your writing skills

Get Certified by
MyCaptain XTTT logo

The Content & Copywriting Pro Course is certified and ratified by Terribly Tiny Tales, adding value to your resume. On the completion of all the projects, you will be entitled for a Certification of Completion in Content & Copywriting.

certificate

Our Mentors

Learn LIVE and get mentored directly by Content Writers, Published Authors, Copywriters, SEO Specialists and more, who have successfully made a full-time career as writers.

What will you be learning?

The Pro Course aims to fully equip you with all the latest advancements in the lucrative domain of writing and give you a way forward. Build your expertise in over 3+ styles of writing along and find what suits you the best.

Day in the Life of Content Writers, copywriters and freelancers

Lesson

Understanding the prompt, question, objectives, brief

Lesson

Expectations from a writing assignment

Lesson

Importance of writers in brands and marketing

Lesson

How to come up with ideas?

Lesson

Different types of writings

Lesson

Types of writing done in content writing/copywriting

Lesson

A Business Benefited in Sales by Content Writing

Lesson

Scope for a Writer Today & The Difference between Writing for Yourself and a Brand

Live

Write in different styles: blog, a tweet and LinkedIn Post with a prompt given

Project

What is a writer's portfolio?

Lesson

Need for a Writer's portfolio?

Lesson

Examples of great portfolios

Lesson

Need for an online presence

Lesson

Publishing Platforms for Writing Portfolio

Lesson

Canva 101 for Graphics

Lesson

Identifying an Aesthetic and Sticking to It

Lesson

Step by Step Guide on Building a Website/Online Portfolio

Live

Using khroma, come up with a colour palette for your portfolio.

Project

Why you need to focus upon editing?

Lesson

Common Grammar Errors to Avoid

Lesson

How to approach editing?

Lesson

Elements of proofreading and how to conduct proofreading

Lesson

Tips and Tricks for Editing Your Own Work

Lesson

Editing blogs and articles

Lesson

Quick-fix tools you can use during editing

Lesson

Editing Masterclass

Live

Blogpost for editing

Project

Article Editing

Project

What is copywriting?

Lesson

Attributes of an effective copywriter

Lesson

Knowing the difference between good writing and good copywriting

Lesson

7 Types of Copywriters: Which one are you?

Lesson

Online vs. Offline Copywriting

Lesson

How to read and interpret a copywriting brief?

Lesson

Introduction to Copywriting

Live

Analysing the Copywriting brief and interpreting it with examples

Live

Writing down interpretations of a brief

Project

What is Ad Copy?

Lesson

Types of Ad Copy: Academic and Business

Lesson

Types of Ad Copy: Reason why and Suggestive

Lesson

Types of Ad Copy: Human Interest and Expository

Lesson

How to Research a Topic For a Great Copy?

Lesson

7 Questions to Ask for a Great Ad Copy

Lesson

Introduction to CopyWriting for ad copy. Different types of ad copy: educational, institutional, human interest, reason why, suggestive and expository

Live

Different goals of writing copy. Analysing famous ad copy

Live

Writing an Ad Copy for a Selected Product

Project

On-page Navigation Copy

Lesson

Calls to Action

Lesson

Button Copy

Lesson

5 Social Media Platforms Copywriting

Lesson

Identifying the best platform for your ad copy

Lesson

Cross-platform posting

Lesson

How the Right Ad Copy upscaled a business

Lesson

Social Media Ad Copy

Live

Demonstration of Writing Ad Copy

Live

Cross-platform ad copy: How to adapt to different platforms while maintaining consistency

Live

Demonstration of the process in campaign ad copywriting

Live

Write Ad copies for 5+ Platforms

Project

Write Cross Platform Ad Copy

Project

Email Campaigns

Lesson

Newsletters

Lesson

Drip Campaigns

Lesson

Video scripts

Lesson

Breaking down Ads: What to Look for Script & Screenplay (8-10 videos)

Lesson

Screenplay and Dialogue Writing

Lesson

Tips to remember & mistakes to avoid

Lesson

Case studies for viral videos in Snapchat Spotlights, Instagram Reels and YouTube Shorts

Lesson

Writing Audio Scripts

Lesson

Email Writing: Intro Mails

Live

How to Write for Email Campaigns: Drip Campaigns and Conduct A/B Testing

Live

Scriptwriting in Copywriting

Live

Analysing Viral Video Ads: The Common Elements in Making Viral Element

Live

Write a newsletter for a product launch.

Project

Make a Reel video script to create awareness about the product launch

Project

Effective Content Writing Process

Lesson

Prewriting Process and Drafting

Lesson

Sentence Construction and Paragraph Building

Lesson

Making the Piece Platform Ready

Lesson

Learn Writing Tools, Tips, & Techniques

Lesson

Developing Internet Research Skills

Lesson

Usage of words

Lesson

Understanding technical terms in a particular domain

Lesson

Using Thesaurus

Lesson

Vocabulary building tools and resources

Lesson

Introduction to Content Writing

Live

Insider secrets: Best tools for content writing

Live

Research the relevance and need of the product. Cite the sources. Write an article based on the research

Project

What is SEO Content and Why is it Important?

Lesson

Search Engine Ranking and Important Ranking Factors

Lesson

What are Keywords? Types of Keywords

Lesson

Understanding short-tail and long-tail keywords

Lesson

How to search for Keywords?

Lesson

What are different types of SEO content?

Lesson

SEO for Blogs

Lesson

SEO Article/Guest Post

Lesson

SEO White Paper and Poster

Lesson

Writing Product Descriptions

Lesson

Steps to Optimize Your Content Piece

Lesson

SEO Difference: Before and After Optimization

Lesson

Introduction to SEO & Keyword Mapping

Live

Step by Step Guide: How to Optimize Your Blogs and Articles

Live

Come up with 5 Blog Topics that can be written about your product and an abstract summary for each blog

Project

Select one topic and write down 1000 words on it. List down the keywords

Project

Write content for an SEO friendly upcoming-event poster for the launch of your product

Project

SEO Writing for Landing Pages

Lesson

Great examples of Landing Pages

Lesson

Elements of an Effective Landing Page

Lesson

Headlines and Openings

Lesson

Steps to Creating a Landing Page

Lesson

Tips and Mistakes to Avoid

Lesson

How to check if your landing page is optimized?

Lesson

How to write for a landing page?

Live

Write the content for the landing page for your product website

Project

What is a content strategy?

Lesson

Role of a content writer in building and executing Content Strategy

Lesson

Identifying Consumer Profile

Lesson

Choosing the Content Type and Platform

Lesson

Creating Lead Magnets

Lesson

Common Content Promotion Tools

Lesson

Optimizing your content for promotion

Lesson

How to build content strategy?

Live

Working with the Marketing Team to Write Lead Generating Content

Live

Provide a content marketing brief where the sales of your previous product. Now, your company wants leads on that product. Write a lead generating blog relating for that product

Project

Careers available to Content Writers

Lesson

Careers for Copywriters

Lesson

How to find your niche as a Writer?

Lesson

Elements of a good portfolio

Lesson

Building your portfolio

Lesson

Freelance Writing as a career option

Lesson

Client Acquisition Strategy

Lesson

Bidding on Freelance marketplaces

Lesson

Deciding Freelance Writing Rates

Lesson

Career options available in Writing and how to pursue them

Live

Freelance Writer 101

Live

Create a landing page for your online portfolio

Project

Write an SEO friendly about section on why you will be a good hire

Project

Create vision board of the projects you would include in it

Project
Advance

Download the Detailed Course Curriculum prepared by our mentors & industry leaders

How this course works

A well-defined journey with a step by step progress tracker to get you into the field of Writing.

1

2

3

4

badge
Live Classes with Experts

Get mentored by the industry experts and get a chance to gain current industry insights.

Extensive Lessons & Portfolio worthy Projects

30+ hrs of Content and 20+ Portfolio Worthy projects designed exclusively for you.

Placement Assistance

With an advanced placement training, get fully equipped with industry skills that helps you get a competitive advantage.

Guaranteed 5 Interviews

Get a chance to crack interviews with top firms and publishing houses companies and a chance to work for your dream company.

Industry Certification

Get industry ratified certification by MyCaptain in Association with Terribly Tiny Tales

Our Hiring Partners

Here are few of the top organisations you will have an opportunity to work for :

mentor image

Vennela Group

mentor image

Anasuya Solutions

mentor image

T&P Hub

mentor image

Responzo

mentor image

Sanghamitra Media

Projects that you’ll build

A few of the portfolio worthy projects that you will be working on extensively throughout the Pro Course.

MyCaptain Advantage:

With an exclusive array of job opportunities, network building assistance, and more, MyCaptain’s Content & Copywriting Pro Course is here to give you the start that you deserve.

Things you’ll getMyCaptainOthers
Practical Knowledgeticktick
Personalized & Guided Assistancetickcross
Lifetime Content Accessticktick
Internship & Placement Supporttickcross
Industry Standard Certificatetickcross
Live Cohort Based Teachingtickcross
Course Fee

Course price starting at INR ₹25,000/-

INR ₹25,000/-

Total Price

3 Months

Duration

EMI Available

Using Credit Cards*

Our mentees at work

From Starting their own start-ups to cracking full-time offers at agencies , to publishing their own books, our mentees have done it all.

MyCaptain in the News

Over the years, we sure have caught a few eyes!

Learn what you love, On the go..

We are now on your phones too! Just a click away.

Get the App

Google playApple store