Become a Versatile Writer

Day in the Life of Content Writers, copywriters and freelancers

Understanding the prompt, question, objectives, brief

Expectations from a writing assignment

Importance of writers in brands and marketing

How to come up with ideas?

Different types of writings

Types of writing done in content writing/copywriting

A Business Benefited in Sales by Content Writing

Scope for a Writer Today & The Difference between Writing for Yourself and a Brand

Write in different styles: blog, a tweet and LinkedIn Post with a prompt given

What is a writer's portfolio?

Need for a Writer's portfolio?

Examples of great portfolios

Need for an online presence

Publishing Platforms for Writing Portfolio

Canva 101 for Graphics

Identifying an Aesthetic and Sticking to It

Step by Step Guide on Building a Website/Online Portfolio

Using khroma, come up with a colour palette for your portfolio.

Why you need to focus upon editing?

Common Grammar Errors to Avoid

How to approach editing?

Elements of proofreading and how to conduct proofreading

Tips and Tricks for Editing Your Own Work

Editing blogs and articles

Quick-fix tools you can use during editing

Editing Masterclass

Blogpost for editing

Article Editing

What is copywriting?

Attributes of an effective copywriter

Knowing the difference between good writing and good copywriting

7 Types of Copywriters: Which one are you?

Online vs. Offline Copywriting

How to read and interpret a copywriting brief?

Introduction to Copywriting

Analysing the Copywriting brief and interpreting it with examples

Writing down interpretations of a brief

What is Ad Copy?

Types of Ad Copy: Academic and Business

Types of Ad Copy: Reason why and Suggestive

Types of Ad Copy: Human Interest and Expository

How to Research a Topic For a Great Copy?

7 Questions to Ask for a Great Ad Copy

Introduction to CopyWriting for ad copy. Different types of ad copy: educational, institutional, human interest, reason why, suggestive and expository

Different goals of writing copy. Analysing famous ad copy

Writing an Ad Copy for a Selected Product

On-page Navigation Copy

Calls to Action

Button Copy

5 Social Media Platforms Copywriting

Identifying the best platform for your ad copy

Cross-platform posting

How the Right Ad Copy upscaled a business

Social Media Ad Copy

Demonstration of Writing Ad Copy

Cross-platform ad copy: How to adapt to different platforms while maintaining consistency

Demonstration of the process in campaign ad copywriting

Write Ad copies for 5+ Platforms

Write Cross Platform Ad Copy

Email Campaigns

Newsletters

Drip Campaigns

Video scripts

Breaking down Ads: What to Look for Script & Screenplay (8-10 videos)

Screenplay and Dialogue Writing

Tips to remember & mistakes to avoid

Case studies for viral videos in Snapchat Spotlights, Instagram Reels and YouTube Shorts

Writing Audio Scripts

Email Writing: Intro Mails

How to Write for Email Campaigns: Drip Campaigns and Conduct A/B Testing

Scriptwriting in Copywriting

Analysing Viral Video Ads: The Common Elements in Making Viral Element

Write a newsletter for a product launch.

Make a Reel video script to create awareness about the product launch

Effective Content Writing Process

Prewriting Process and Drafting

Sentence Construction and Paragraph Building

Making the Piece Platform Ready

Learn Writing Tools, Tips, & Techniques

Developing Internet Research Skills

Usage of words

Understanding technical terms in a particular domain

Using Thesaurus

Vocabulary building tools and resources

Introduction to Content Writing

Insider secrets: Best tools for content writing

Research the relevance and need of the product. Cite the sources. Write an article based on the research

What is SEO Content and Why is it Important?

Search Engine Ranking and Important Ranking Factors

What are Keywords? Types of Keywords

Understanding short-tail and long-tail keywords

How to search for Keywords?

What are different types of SEO content?

SEO for Blogs

SEO Article/Guest Post

SEO White Paper and Poster

Writing Product Descriptions

Steps to Optimize Your Content Piece

SEO Difference: Before and After Optimization

Introduction to SEO & Keyword Mapping

Step by Step Guide: How to Optimize Your Blogs and Articles

Come up with 5 Blog Topics that can be written about your product and an abstract summary for each blog

Select one topic and write down 1000 words on it. List down the keywords

Write content for an SEO friendly upcoming-event poster for the launch of your product

SEO Writing for Landing Pages

Great examples of Landing Pages

Elements of an Effective Landing Page

Headlines and Openings

Steps to Creating a Landing Page

Tips and Mistakes to Avoid

How to check if your landing page is optimized?

How to write for a landing page?

Write the content for the landing page for your product website

What is a content strategy?

Role of a content writer in building and executing Content Strategy

Identifying Consumer Profile

Choosing the Content Type and Platform

Creating Lead Magnets

Common Content Promotion Tools

Optimizing your content for promotion

How to build content strategy?

Working with the Marketing Team to Write Lead Generating Content

Provide a content marketing brief where the sales of your previous product. Now, your company wants leads on that product. Write a lead generating blog relating for that product

Careers available to Content Writers

Careers for Copywriters

How to find your niche as a Writer?

Elements of a good portfolio

Building your portfolio

Freelance Writing as a career option

Client Acquisition Strategy

Bidding on Freelance marketplaces

Deciding Freelance Writing Rates

Career options available in Writing and how to pursue them

Freelance Writer 101

Create a landing page for your online portfolio

Write an SEO friendly about section on why you will be a good hire

Create vision board of the projects you would include in it